PinnedThe Summer CricketI remember that time of the year when all I did was sprint home, put on my cricket jersey [old tees], and walk in style to the field.Mar 3, 2023Mar 3, 2023
PinnedShould writers always pursue original ideas?As a writer, I used to pursue original ideas. I thought I could create something of enchanting value out of thin air. Like a magician.Jun 25, 20221Jun 25, 20221
Pinned3 Tips to Effective CopywritingCopywriting is everywhere. You can find it on your usual chocolate bar. Cereal pack. Detergent powder. Drinks. Shoes. Clothes and on almost…Aug 14, 20212Aug 14, 20212
PinnedLife in the Time of a Pandemic: A Personal MontageMarch in Kerala is hot. That’s when the summer kicks in like an uninvited guest. The time when the scorching sun reigns everything. But…Apr 5, 2021Apr 5, 2021
Why Every Copywriting Brief Feels Like Day One (And Why That’s a Good Thing)As a copywriter, I’ve worked with over 50 brands, written hundreds of pieces, and brainstormed more ideas than I can count.Oct 22Oct 22
Of Writing, Strangers and Stories…Every morning begins the same way. A blank page. A blinking cursor, and the silence of the world outside my window. It’s a ritual, this…Oct 7Oct 7